The African Wildlife Foundation is a worldwide not-for-profit organization that has been the driving force for change in the African heartlands. AWF programs have led to drastic improvements in wildlife, the lands and cultures centered in this amazing continent.
AWF came to Advantage Design Group looking for DVD creation and the packaging that would inspire the recipient to open and view the DVD as well as respond to the printed support materials presented inside.
ADG developed an exciting menu system and a very economical yet beautiful package solution that could be massed mailed safely for only .16¢ a unit drastically cutting AWF’s cost versus traditional DVD case mailing and allowing more donation monies to benefit the charity.
Advantage Design Group worked with tight timelines to coordinate with the launch of their campaign, seeking postal approvals for newly designed packaging and presorting for AWF’s provided lists, ADG was able to create and deliver a great element in their “Campaign to Save Africa’s Heartlands”.
