The African Wildlife Foundation commissioned Advantage Design Group to create a fundraising DVD. To minimize cost, Advantage Design Group developed a way to design packaging with 16 (use cents symbol) a unit postage. The DVD includes a video, message from the president, instructions on how to donate, and three photo slide shows. We also added background music and professional voice narration. The direct mail piece includes a rack card and business reply envelope, making it easy for recipients to mail back donations. In addition, Advantage Design Group took care of mailing the disc to their database.